For the creation of the ADOUL brand, the logo draws inspiration from both the first and last name of our client, as well as Japanese culture. For this project, we adopted a minimalist approach, leveraging the clean and understated aesthetic characteristic of Japanese art, while incorporating rounded shapes that evoke the softness of their writing characters.

The typography, custom-designed for this project, is inspired by the lines and curves typical of Japanese art and typography, creating a balance between elegance and simplicity. The circular icon subtly references a plate while also suggesting the idea of a restaurant table, thereby reinforcing the connection to the culinary world.