boschi

ART DIRECTION • NAMING • LOGO DESIGN • BRAND GUIDELINE • COLLATERALS

For the creation of the Boschi brand, we drew inspiration from our client's last name, "Boschi," which means "grove" in Italian. The logo reflects the two main activities of our client: tree pruning and earthmoving. It subtly combines a tree, symbolizing pruning, and a house, representing earthmoving.

We adopted a minimalist approach, favoring a clean and understated aesthetic that evokes precision and the quality of a job well done.