For the artistic direction of Cham's Cosmetics' rebranding, we wanted to highlight the ancestral heritage of oriental wax through a striking visual identity. Drawing inspiration from iconic forms of the East, such as mashrabiyas, the desert, and the sun, we created a simple and elegant representation of Cham's Cosmetics products.

For the packaging, we designed modern and refined designs while honoring an ancestral craftsmanship. Each jar is designed to capture attention, with minimalist labels and a touch of gold, symbolizing the sun ("Chams" in Arabic).

The photos add an authentic and ancestral dimension to the products, reinforcing the image of Cham's unique craftsmanship.